Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

By: Contributor(s): Material type: TextTextPublication details: Boston : Mc Graw Hill, 2003.Edition: Second EditionDescription: XVII, 516 Pages : Illustrations : 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071232661
Subject(s): DDC classification:
  • 21 658.84 RJI
Summary: This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
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Holdings
Item type Current library Call number Status Date due Barcode
English Reference English Reference Alryad Library 658.84 RJI (Browse shelf(Opens below)) Available 00000257
English Reference English Reference Alryad Library 658.84 RJI (Browse shelf(Opens below)) Available 00000258
English Reference English Reference Main Library 658.84 RJI (Browse shelf(Opens below)) Available 00000680


This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.

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