Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Second Edition - Boston : Mc Graw Hill, 2003. - XVII, 516 Pages : Illustrations : 24 cm.
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
9780071232661
Electronic commerce--
Commerce électronique
Planification stratégique
658.84 / RJI
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Second Edition - Boston : Mc Graw Hill, 2003. - XVII, 516 Pages : Illustrations : 24 cm.
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
9780071232661
Electronic commerce--
Commerce électronique
Planification stratégique
658.84 / RJI