Marketing management : (Record no. 70)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220911103432.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Napata-Lib |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8 |
| Item number | MAR |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A South Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXV, 596 Pages : |
| Other physical details | Illustrations : |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 248 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| Relator term | Author. |
| 9 (RLIN) | 249 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| Relator term | Author. |
| 9 (RLIN) | 250 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Author. |
| 9 (RLIN) | 251 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha , Mithileshwar |
| Relator term | Author. |
| 9 (RLIN) | 252 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 09/11/2022 | 658.8 MAR | 00001760 | 09/11/2022 | 09/11/2022 | English Reference | |||||
| Dewey Decimal Classification | Main Library | Main Library | 09/11/2022 | 658.8 MAR | 00001761 | 09/11/2022 | 09/11/2022 | English Reference | |||||
| Dewey Decimal Classification | Main Library | Main Library | 09/11/2022 | 658.8 MAR | 00001762 | 09/11/2022 | 09/11/2022 | English Reference | |||||
| Dewey Decimal Classification | Main Library | Main Library | 09/11/2022 | 658.8 MAR | 00001763 | 09/11/2022 | 09/11/2022 | English Reference | |||||
| Dewey Decimal Classification | Main Library | Main Library | 09/11/2022 | 658.8 MAR | 00001764 | 09/11/2022 | 09/11/2022 | English Reference |