| 000 | 01369nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20220912130934.0 | ||
| 020 | _a9780071232661 | ||
| 040 | _aNapata-Lib | ||
| 082 | 0 | 4 |
_221 _a658.84 _bRJI |
| 100 | 1 |
_aRayport, Jeffrey F. _9475 |
|
| 245 |
_aIntroduction to e-commerce / _cJeffrey F. Rayport, Bernard J. Jaworski. |
||
| 250 | _aSecond Edition | ||
| 260 |
_aBoston : _bMc Graw Hill, _c2003. |
||
| 300 |
_aXVII, 516 Pages : _bIllustrations : _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 520 | _a This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover. | ||
| 650 |
_aElectronic commerce _z _9476 |
||
| 650 |
_aCommerce électronique _9477 |
||
| 650 |
_aPlanification stratégique _9478 |
||
| 700 | 1 |
_aJaworski, Bernard J. _eAuthor. _9479 |
|
| 942 |
_2ddc _cERE |
||
| 999 |
_c123 _d123 |
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