TY  - BOOK
AU  - Koshy,Abraham
AU  - Kotler,Philip
AU  -  Keller,Kevin Lane
AU  -  Jha ,Mithileshwar
TI  - Marketing management: A South Asian perspective / 
SN  - 9788131767160
U1  - 658.8 21
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education, 
KW  -  Marketing
KW  - Management
ER  -