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  <titleInfo>
    <title>Marketing management</title>
    <subTitle>A South Asian perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Koshy, Abraham</namePart>
    <role>
      <roleTerm type="text">Author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kotler,Philip</namePart>
    <role>
      <roleTerm type="text"> Author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart> Keller, Kevin Lane</namePart>
    <role>
      <roleTerm type="text"> Author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart> Jha , Mithileshwar</namePart>
    <role>
      <roleTerm type="text"> Author. </roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Pearson Education</publisher>
    <dateIssued>2013</dateIssued>
    <edition> 14th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>XXV, 596 Pages : Illustrations : 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Kevin Lane Keller,  Abraham Koshy,  Mithileshwar Jha</note>
  <subject>
    <topic> Marketing</topic>
  </subject>
  <subject>
    <topic>Management</topic>
  </subject>
  <classification authority="ddc" edition="21">658.8 MAR</classification>
  <identifier type="isbn">9788131767160</identifier>
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    <recordChangeDate encoding="iso8601">20220911103432.0</recordChangeDate>
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