Marketing management :  A South Asian perspective /  
Philip Kotler, Kevin Lane Keller,  Abraham Koshy,  Mithileshwar Jha 
 - 14th ed 
 - New Delhi :  Pearson Education,   2013. 
 - XXV, 596 Pages :  Illustrations :  26 cm. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR