TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce
SN  - 9780071232661
U1  - 658.84 21
PY  - 2003///
CY  - Boston
PB  - Mc Graw Hill
KW  - Electronic commerce
KW  - 	
KW  - Commerce électronique
KW  - Planification stratégique
N2  - 	
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover
ER  -