Rayport, Jeffrey F. creator Jaworski, Bernard J. Author. text Boston Mc Graw Hill 2003 Second Edition monographic XVII, 516 Pages : Illustrations : 24 cm. This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover. Jeffrey F. Rayport, Bernard J. Jaworski. Electronic commerce Commerce électronique Planification stratégique 658.84 RJI 9780071232661 Napata-Lib 20220912130934.0