01278nam a22002297a 450000500170000002000180001704000150003508200200005010000240007024500750009425000190016926000350018830000470022333600290027033700300029933800300032952005680035965000270092765000280095465000320098270000340101420220912130934.0  a9780071232661  aNapata-Lib04221a658.84bRJI1 aRayport, Jeffrey F.  aIntroduction to e-commerce /cJeffrey F. Rayport, Bernard J. Jaworski.  aSecond Edition  aBoston :bMc Graw Hill,c2003.  aXVII, 516 Pages :bIllustrations :c24 cm.  2rdacontent atext btxt   2rdamedia aunmediated bn  2rdacarrier avolume bnc   a	
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.  aElectronic commercez	  aCommerce électronique  aPlanification stratégique1 aJaworski, Bernard J.eAuthor.