Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - Second Edition 
 - Boston :  Mc Graw Hill,  2003. 
 - XVII, 516 Pages :  Illustrations :  24 cm. 
<br/><br/> 	<br/>This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover. 
<br/><br/><label>ISBN: </label>9780071232661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--	<br/>Commerce électronique<br/>Planification stratégique
<br/><br/><label>Dewey Class. No.: </label>658.84  / RJI